Hero Mavrick 440
I’m really intrigued by Hero MotoCorp’s latest entry, the Hero Mavrick 440. This new 440cc neo-retro roadster is set to take on some big names, with a muscular design and smartphone connectivity that add a modern twist.
It’s got a sculpted tank, a comfortable seat, and a sharp exhaust that really give it a unique edge. With 27.3PS of power, all-LED lights, and three variants starting at Rs 2 lakh (ex-showroom), it’s expected to make a strong statement when it hits the market in April 2024.
What’s exciting is that it’s ready to take on not just Royal Enfield, Honda, Jawa, and Yezdi but also promises some competition for power fans who might consider Triumph or Honda alternatives. And let’s not forget the upcoming Xtreme 125R launch—that’s one to keep an eye on too!
The Hero Mavrick 440 has a spacious, sculpted single-piece seat with 60mm foam cushioning, making it super comfortable for long rides. The wide handlebars give me a relaxed, comfortable riding stance too.Â
I really like the sharper exhaust—it looks even better than the one on the X440. At the back, there’s a stubby tail section, complemented by a longer number plate holder with integrated indicators, which gives it a unique, balanced look.
I got to see the much-anticipated Hero Mavrick 440 unveiled at Hero World 2024, and it was worth the wait! This 440cc neo-retro roadster may share some roots with the Harley-Davidson X440, but it definitely has its own unique identity.
The Hero Mavrick 440 has that classic neo-retro roadster vibe, but with a muscular, sporty twist. It stands out with its sculpted metal tank, beefy tank extensions, and metal fenders. The brushed metal finish on the side panels of the top-end variant really adds to the overall rugged look, giving it a strong and stylish presence.
Here are the key highlights of the Hero Mavrick 440
- Air-/oil-cooled 440cc SOHC single-cylinder engine
- 27.3PS at 6000rpm (same as X440) and 36Nm at 4000rpm (2Nm less than the X440)
- 90 percent of the peak torque at accessible from 2000rpm, same as the X440
- 6-speed gearbox with a slip-and-assist clutch
- All-LED lighting setup includes an LED projector headlight that automatically lights up, depending on the ambient lighting
- Negative LCD display with smartphone connectivity
- It offers turn-by-turn navigation, call and SMS alerts, a digital clock, a low fuel indicator, distance to empty, estimated time of arrival (ETA), and a phone battery indicator
- Also gets e-Sim connectivity that provides access to live tracking and 35 other features via the Connected 2.0 tech.
- 13.5-litre fuel tank capacity, the same as the Harley X440
- Built on a trellis frame
- 43mm telescopic fork and 7-step preload-adjustable twin shocks, both with 130mm wheel travel
- 17-inch wheels wrapped with 110-section (front) and 150-section (rear) zero-degree steel belted radial tyres from MRF
- 803mm seat height (2mm less than the X440)
- 175mm ground clearance (5mm more than the X440).
- The alloy variant weighs 187kg, the spoked variant is 191kg and the X440 weighs 190.5kg.
Variants
The Hero Mavrick 440 is going to be available in three distinct variants, each with its own style. The base variant, in Arctic White, comes with spoked wheels, giving it a classic vibe. The mid-spec options come in either Celestial Blue or Fearless Red, featuring a dual-tone paint scheme and alloy wheels for a bit more flair.
For those who want the full premium experience, the top variant has Phantom Black and Enigma Black color options, along with machined alloy wheels, machined engine fins, and standard connectivity features.
While Hero hasn’t announced the exact pricing yet, I’m expecting the base model to be around Rs 2 lakh (ex-showroom). Bookings start in February, with pricing details expected shortly after, and deliveries promised by April 2024.
The Mavrick 440 is set to compete with bikes like the Royal Enfield Classic 350, Honda H’ness CB 350, Jawa 42, and Yezdi Roadster. For those looking for more power, it could also be an interesting alternative to neo-retro models like the Triumph Speed 400 or the Honda CB300R.
Vision launching the Hero Mavrick 440
Here’s how I see the Hero Mavrick 440 shaping up to make its mark:
1. Breaking into the mid-capacity segment: With the Mavrick 440’s 440cc engine, Hero is stepping into the mid-capacity motorcycle market—a segment that’s been growing fast in India, largely led by brands like Royal Enfield and Jawa. This move lets Hero reach a whole new set of customers who are looking for something with more power than a traditional commuter bike.
2. Appealing to evolving tastes: Neo-retro designs are really catching on, and the Mavrick 440 nails this trend with its muscular, classic-inspired look. It’s perfect for riders like me who want modern features but also appreciate that nostalgic aesthetic.
3. Harnessing smartphone connectivity: With features like smartphone connectivity, navigation, and live tracking, the Mavrick 440 appeals to tech-savvy riders who want a more connected riding experience. In a competitive market, these extras could set it apart.
4. Boosting Hero’s brand image: Launching a powerful, feature-packed bike like the Mavrick 440 is a big step for Hero, helping them go beyond their commuter bike reputation. This new offering shows that they’re ready to make premium motorcycles, potentially drawing in a fresh customer base and boosting their brand image.
5. Taking on the competition: The Mavrick 440 takes aim directly at established players like Royal Enfield and Jawa. By providing a competitive alternative with unique features and, possibly, a more accessible price, Hero could grab a slice of this market.
